The internet is full of misinformation, and that’s no surprise to anyone. In fact, 52% of Americans believe they’re served fake news on a regular basis. And the leading source of misinformation? You guessed it—social media. A classic example: how many times have you seen headlines in your feed announce the death of a beloved celebrity, only to find out later that you were duped?

It happens all the time.

The same goes for the information you consume related to products and services, and that’s why it’s so important to do your own research before making a buying decision or even formulating an opinion. It might be some extra work, but the peace of mind that comes with creating an informed opinion is invaluable.

To help debunk the myths related to automated bookkeeping by Botkeeper, we’ve compiled a list of some of the most common misconceptions about our company, product, and services. And of course we’re a bit biased here, but read on to see firsthand how we bust some of those misconceptions with stone cold facts.

FAKE NEWS HEADLINES ABOUT BOTKEEPER

1. BOTKEEPER COMPETES WITH ACCOUNTING FIRMS.
Not true! We’ve heard this one since our inception, and we can’t shout our response loud enough from the rooftops:

Botkeeper is a human-assisted artificial intelligence platform that automates bookkeeping, purpose-built for accounting firms.

The key phrase in that short description is that Botkeeper is a tool built for accounting firms. Sure, we have clients who are businesses of all sizes and in all industries, but unlike our competition and the bigger venture-backed cloud firms out there—we’re not trying to compete with accountants. Rather, we’re trying to support accounting professionals so they can better serve their clients.

But we get it—there are a lot of contenders out there, and the competition has never been steeper. Botkeeper’s Accounting Partner Program helps accounting firms of all sizes streamline their clients’ bookkeeping so they can focus more attention on work that machines can’t do, like advisory, forecasting, and tax.

As we’ve grown and evolved, we’ve seen firsthand how important it is to ensure Accounting Professionals have the bandwidth and resources they need to best serve their client base of business owners, which is where we can help the most! Selfishly, our model is most successful when we’re working with an Accounting Partner, performing the bookkeeping services for their client base. The business owner (our mutual client) gets amazing service from all angles, and our Accounting Partners overcome challenges, allowing them to more rapidly achieve their goals. (Win, win win!) Plus, the services can be fully white-labeled so our Accounting Partners can maintain their branding and customize their clients’ experiences.

When we take on direct business clients …