Cut through your list of marketing activities and apply these quick wins to boost B2B website leads.

If you’re struggling with a long list of demand generation activities, wondering what will have the strongest impact with the least effort, our Quick Wins guide will get you started on the right track.

Implement one new lead generation activity a week

#1 – START ON THE HOMEPAGE

Use your Company’s Core Keyword On the Homepage → in HTML Text

Include the company’s most important keyword phrase on the homepage — in the right way.
The keyword phrase for which you want to be found, should be used in HTML in a significant way. This means using your important keyword phrase, its modi¬fiers and related synonyms in the:
• homepage in a natural manner,
• page titles and subheadings,
• hyperlinks pointing to that page,
• Title attributes tag and the Description Meta tag.

The homepage is an important place to include important keyword(s) because it generally has the highest authority compared to all other pages on your site. Download our detailed keyword research and optimization guide.

#2 – USE HEAT MAPPING

Don’t Guess About What Users Are Doing on Your Site

• The homepage, and any other key pages look great but they don’t convert. Why?
Knowing what to fix first shouldn’t be guess work. CrazyEgg’s heat mapping software acts like x-ray glasses that let you see exactly what people are clicking on.

Homepage real estate is super valuable, and if you’re having trouble getting important site updates made, CrazyEgg is a very persuasive way to show stakeholders what is happening.

Get started with a 30-day free trial from CrazyEgg. I guarantee you’ll love it and want to add heat maps to all key pages.

#3 – DEVELOP A CORPORATE FACT SHEET

You Need a Fact Sheet if Your “About Us” Page is a Heavily-Visited Section of your Site

• Create a Corporate Fact Sheet and make it available in PDF throughout the site.
This fact sheet will get circulated within a company evaluating your services.

Start with a one or two-page document and monitor how often it is downloaded. You already have the content on the site in various places such as the Company and Products pages.

One of our clients added a Fact Sheet and it became the most-downloaded PDF across their entire website.
Incorporate your company’s most important keywords and a link back to your site within this PDF document.

#4 – GROW YOUR EMAIL LIST

Companies Need to Work Hard on Building Email Lists

• Sophisticated B2B customers are often reluctant to provide their email addresses.
The conversion rate from email campaigns is higher than from other sources. This alone is one of the best reasons to …